Fannie Mae's New National Policy on Down Payments The new national down payment requirements of 3 or 5 percent will apply to loans used to purchase primary, single-family residences. Although this new policy supersedes the rule adopted in December 2007—Fannie Mae will continue to give support to those who need down payment assistance.
Smarty Pig® Gives Consumers a Soo-weet Way to Save A brand new savings concept took the Internet by storm beginning in February 2008. Smarty Pig® is unique in that it offers its customers the opportunity to save for specific goals along with the option of sharing these goals publicly with family and friends.
Focused marketing encourages brand recognition Consistency is the vital to driving brand recognition. Companies spend billions of dollars marketing their brand, and some come up short because they fail to do the research and devise a plan that coincides with their objectives. However, focus and a well formed branding message can last a lifetime.
Branch design can enhance customer service and market appeal Remember the old adage, “Don’t judge a book by its cover?” Well when it comes to business, that saying does not apply. Consumers come to all kinds of conclusions about your business because of how you or your office looks. Remember, their perceptions help define your image.
Regulators Tightening Bank Oversight Federal regulators have stepped up their supervision of large investment banks in a bid to contain risk following the near-collapse of Bear Stearns and turmoil in the financial markets.
